Picture
Last week, I was given the opportunity to listen to Journal Sentinel reporter Sharif Durhams as he presented to #loweclass #sports. Durhams is a social media editor and is apart of the breaking news team as well. He has been reporting at the Journal Sentinel for four years. 

Sharif Durhams first discussed the process in which he can tell how much traffic the Milwaukee Journal Sentinal's website receives. He explained that JSOnline gets about one million views a day. This was sort of shocking to me because one million seemed plentiful. But then again, the Journal Sentinel is a well known source for information and news. Sports and politics are among the top stories that people view. 

Durhams described two additional reporters from the Journal Sentinel and presented them as "New School" and "Old School." Tyler Dunne, is considered to be new school. He covers online questions and answers from readers, and is on Twitter quoting athletes tweets. We also viewed a clip of the recording of a rookie football player from Tyler's iPhone.  

Tom Haudricourt, on the other hand, is considered to be old school. Tom has covered the Milwaukee Brewers since 1985. Tom is known as a expert on the Milwaukee Brewers. He does videos, television, and helps promote the JSOnline brand. Sharif gave us an example about the issue of Ryan Braun and the use of steroids. The Journal Sentinel came out to have the correct information while the Associated Press did not. Shariff explained that if your right, that is a value to news organizations and readers. Being the first to present a story does not matter as much. 

Another reporter, Tom Silverstein, is more old school, explained Sharif Durhams. Silverstein does live chats and answers questions from fans during breaks of games. He seems to be more of a sociable, approachable reporter. He jokes wit viewers and also does question and answers chats after games. 

Sharif discussed inter actives also. Examples were the Brewers home run database, Packers Bars database, and Twitter maps. One that I found interesting was the Packer Bars database, which informs one of what bars in which Packers games can be viewed. Durhams also mentioned mobile as an interactive. Mobile needs more development being that applications and mobile devices can be used almost anywhere. 

The most interesting part of Durhams presentation to me was the topic of what should be expected by the year of 2015. One will be able to pay for their food with a phone, play mobile games with other fans during game breaks, and somehow have their GPS system connected to where a person's food will be getting prepared when they pull into the lot. This alone just goes to show how much technology is steadily advancing. 

The Journal Sentinel is now trying to ramp up their sports/business presence on Facebook. Facebook gets four times more clicks than Twitter. It was shocking to me that Facebook is getting more traffic being that Twitter has recently become extremely popular. Sharif explained how important social media is, as I've heard numerous times from Professor Herbert Lowe. Sharif explained that social media allows you to try everything. 




Leave a Reply.