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Last week, Journal Sentinel writer on the Business of Sports Don Walker came and spoke to our Sports Journalism class. Walker has been writing for the Journal Sentinel for thirty four years and has held multiple positions throughout these years. 

In my last blog, I explained how I was curious if Walker has covered stories related to Marquette sports. During his presentation, he explained that he has written about all sports teams, including the Bucks, Brewers, Marquette, etc. 

Walker is now in the process to covering and transitioning more politics. He explained that sports and politics are practically the same thing. They are both about winning and losing. I have never really thought about this analogy, but I do understand how Walker is relating both topics. 

Although I have heard this many times by Professor Herbert Lowe, our presenter also covered the topic of social media. He explained that Twitter has become so important to sports media. He mentioned that the recent Presidential debate set a record for the most tweets in a single television program. This was somewhat shocking because I did see a lot of tweets regarding the presidential debate, but it is often the same when their is a popular television show on. 

Don Walker gave us a few reasons as to why we should be on twitter. First, he says that it helps establish you as a journalist. He then says, "It's a hell of a tip service," referring to all of the information one could find out on twitter. This is definitely true because I find out so much news and information about everything imaginable on twitter. 

Twitter is then compared to Facebook. Walker says that Facebook is focused more so of what professional sports/college teams post to get their brand out, and not so much on people. I agree with Walker when he said that on Facebook, one does not know where a lot of the information is coming from. 

Overall, I learned a lot of new things that I was not aware of. Walker touched on the problem regarding the Milwaukee Bucks team possibly being sold and also Marquette Basketball's reputation regarding the sexual assault case two years ago. A lot of the information presented was new and also interesting!





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